Build your launch
on solid ground.

A practical checklist for getting the essentials in place before you invite customers in. Tick through the foundations, spot gaps and use the completion summary to guide your next sprint.

01 / Store & customer experience

Homepage tells visitors what the brand offers and why it matters Product pages include clear images, benefits, specs and delivery details Mobile layout and navigation tested on real devices Shipping, returns, privacy and terms pages reviewed

02 / Payments & fulfillment

Payment gateway approved and test transaction completed COD rules, fees and confirmation workflow defined if offered Shipping rates, serviceable pin codes and delivery promise checked Order notifications, packing and returns process tested

03 / Measurement & acquisition

GA4 or chosen analytics installed and validated Ad pixels and key events tested without duplicate firing UTM naming convention and campaign tracking agreed Product catalogue, creative assets and campaign destination checked

04 / Customer support & retention

Customer support channels and response ownership are clear Order confirmation and essential customer messages are ready Abandoned checkout and post-purchase messaging reviewed for consent Launch-day responsibilities and escalation contacts are assigned

0 of 16 complete · Keep going, one check at a time.

Keep in mind: This checklist is a planning aid, not a guarantee of launch readiness or business performance. Review platform policies, privacy requirements and your own operational constraints.

Talk through your launch ↗

Build your launchon solid ground.

01 / Store & customer experience

02 / Payments & fulfillment

03 / Measurement & acquisition

04 / Customer support & retention

Build your launch
on solid ground.